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Things to Do in Amsterdam

The Netherlands brims with beauty and adventure, from its picturesque windmills and wondrous fields of tulips to its hip, art-centric capital city of Amsterdam. The most populated region of the Netherlands, historic Amsterdam is renowned for its quaint streets and scenic canals. Take in Amsterdam’s rich tradition of art by touring iconic museums such as the Rijksmuseum and the Van Gogh Museum; tours offer skip-the-line access to these popular sights. The Anne Frank House is another must-see, attracting visitors from around the globe. A walking tour—or if you want to be like the Dutch, a bike tour—is a great way to get into the culture. For a little romance, enjoy a candlelit cruise at night with Dutch wine and cheese, and watch the city sparkle. Make time to tour the happening Red Light District’s bars and coffeeshops, and sample bitterballen (fried meatballs) and classic pickled herring, along with some of the country’s famed beers. Take a day trip or two to the Dutch countryside to admire Zaanse Schans, with its iconic windmills and clogs; or traditional villages such as Volendam and Marken. Keukenhof Gardens offers the pièce de résistance: a burst of colors from its vast array of flowers and millions of tulips. All in all, Amsterdam’s uniqueness makes it an unparalleled destination in Europe.
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Rijksmuseum
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105 Tours and Activities

The Rijksmuseum, or National Museum, is the premier art museum of the Netherlands, and no self-respecting visitor to Amsterdam can afford to miss it. Though most of the building is closed for renovations until 2013, key paintings from the museum’s permanent collection can be viewed in the Philips Wing.

The collection includes some 5,000 paintings, most importantly those by Dutch and Flemish masters from the 15th to 19th centuries. The emphasis, naturally, is on the Golden Age. Pride of place is taken by Rembrandt's Nightwatch (1650), showing the militia led by Frans Banning Cocq. Other 17th century Dutch masters include Jan Vermeer (The Milkmaid, and Woman in Blue Reading a Letter), Frans Hals (The Merry Drinker) and Jan Steen (The Merry Family).

Other sections include Sculpture and Applied Art (delftware, dolls' houses, porcelain, furniture), Dutch History and Asiatic Art, including the famous 12th century Dancing Shiva.

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Madame Tussauds Amsterdam
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Madame Tussauds is an international attraction beloved of youngsters for its lifelike waxwork models; when the very first Madame Tussauds opened in London in 1835, it featured a gruesome chamber of horrors. Today the displays have moved on and the Amsterdam outpost exhibits a topical band of waxwork images of royalty, B-list celebs, rock gods, movie stars, sporting heroes and historical figures with a degree of accuracy lacking in some of the earlier models.

Although displays are updated frequently as the tide of celebrity waxes and wanes, Madame Tussauds Amsterdam is divided into four themed sections packed with family fun. It’s fast-paced and interactive: work out next to David Beckham in the sports zone; have your photo taken with former Queen Beatrix; attend a political meeting with President Obama and Germany’s Angela Merkel; attend an A List party with world icons such as Robbie Williams, Robert Pattinson and J-Lo; or paint a work of art in the style of Picasso.

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Amsterdam Red Light District (De Wallen)
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Amsterdam’s Red Light District (aka De Wallen) has been a familiar haunt for pleasure seekers since the 14th century. Though certainly not an area for everyone, the Red Light District has more to offer than just sex and liquor. For underneath its promiscuous façade, the area contains some of Amsterdam's prettiest canals, excellent bars and restaurants, and shops of all kinds. It also consists of windows with sexy girls, dressed in eye-popping underwear.

The best places for window-watching are along Oudezijds Achterburgwal and in the alleys around the Oude Kerk (Old Church), particularly to the south. The atmosphere throughout is much more laid-back than in other red-light districts. Families, lawyers, young couples, senior citizens - all types of locals live and socialize here, in stride with the surrounding commerce. You’ll probably find yourself on Warmoesstraat and Zeedijk at some point, both commercial thoroughfares chock-a-block with shops and restaurants.

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Venustempel Sex Museum
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The Venustempel Sex Museum in Amsterdam is the world’s first sex museum. Housed in a 17-th­century building in the very heart of the city, it features an extensive collection of erotic paintings, statues, recordings, photographs, and other items relating to sex and eroticism. All of the exhibits were personally curated by the owners and remain on permanent display. The main theme is the evolution of human sexuality throughout the ages.

Venustempel began in 1985 with just a small display of erotic artifacts from the 19th century. Due to its huge popularity with the general public, its collection was later expanded upon, and the museum now sees more than 500,000 visitors through its doors each and every year.

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Jordaan
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Conveniently located right in central Amsterdam, Jordaan is one of the city's most important, and most interesting districts. Never short of things to do, it is the location of the famous Anne Frank house, where renowned holocaust victim Anne Frank hid from the Nazis during WWII.

Currently, the district is bustling with life, with tons of opportunities to visit one of its many specialty shops, soak in Dutch culture at an art gallery, or try some of the local delicacies at its street markets.

Prideful of its early 20th-century music culture, this central district also features wonderful music festivals and has scattered statues throughout, commemorating the likes of local hero and Dutch patriot Johnny Jordaan. Not dead, you can go check out Jordaan's lively modern music scene at many of its bars and club venues, these days mainly featuring alternative, punk and grunge music.

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Skinny Bridge (Magere Brug)
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Magere Brug is a bridge in Amsterdam that crosses the Amstel River. Its name translates as “skinny bridge” and comes from the original bridge that was so skinny, it was difficult for two people to pass each other while walking across it at the same time. Legend also has it that the bridge was built by the Mager sisters to make it easier to visit each other since they lived on opposite sides of the river. Though it is still called the Skinny Bridge, today it is no longer so skinny. The bridge was replaced with a wider one in 1871, and now pedestrians and bicycles can cross with greater ease.

The bridge is a wooden drawbridge that is raised frequently throughout the day to allow boats to pass through. At night it is lit up by over 1,000 light bulbs. Day or night, the Skinny Bridge is a charming place to visit and enjoy views of the river and the city.

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Westerkerk (Western Church)
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Built on the banks of Prinsengracht Canal in the 17th century, Amsterdam’s Westerkerk is famous for three things: sky-high views of Amsterdam from the top of its spire, Rembrandt's grave, and Anne Frank's ties to the church. Designed by star architect Hendrick de Keyser in the Dutch Renaissance style, the Protestant church's spire reaches 85 meters, making it the highest structure in Amsterdam's old city. From the viewing platform halfway up the tower, you'll get panoramic views right across town. And from outside the church, look up at the bell tower to see the blue imperial crown of Habsburg emperor Maximilian I at its top — it was bestowed on the city as a coat of arms in 1489.

Rembrandt’s paintings may fetch tens of millions today, but he died bankrupt in 1669 and was buried in an unmarked grave, typical for the very poor, at Westerkerk, so that no one quite knows this exact location of his final resting place where he lies buried along with his wife and son.

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Amstel River
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Amsterdam might be most famous for its winding canals and pretty locks, but it’s the Amstel River that the city was first built around, even deriving its name from its early settlement at the ‘Amstel Dam’.

Today the river runs through the center of the city, lined with landmark buildings, stately mansions and colorful houseboats. A walk along the riverside pathway takes in a number of key sights: the regal Carré theatre, still a popular performance house; the post-modernist Stopera city hall and opera house, with its contemporary glass facade; and the neo-baroque domes of the St Nicolas church, all face the river front. A number of landmark bridges also cross the river, the most famous of which is the Magere Brug, or the ‘Skinny Bridge’, a white painted bascule bridge, rebuilt in the early 1900s. Don’t miss out on renowned tourist attractions like the Hermitage Museum, the Amsterdam Museum and Waterlooplein, either – all lie along the shores of the Amstel.

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More Things to Do in Amsterdam

Anne Frank House (Anne Frank Huis)

Anne Frank House (Anne Frank Huis)

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It is one of the 20th century's most compelling stories: a young Jewish girl forced into hiding with her family and their friends to escape deportation by the Nazis. The house Otto Frank used as a hideaway for his family kept them safe until close to the end of World War II.

The focus of the Anne Frank House museum is the achterhuis, also known as the secret annex. It was in this dark, airless space that the Franks observed complete silence during the day, before being mysteriously betrayed and sent to their deaths.

The Anne Frank House is pretty much intact, so as you walk through the building, it's easy to imagine Anne’s experience growing up here as she wrote her famous diary describing how restrictions were gradually imposed on Dutch Jews.

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National Maritime Museum (Het Scheepvaartmuseum)

National Maritime Museum (Het Scheepvaartmuseum)

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Housed in a humungous former arsenal built in 1656, the National Maritime Museum reopened in 2011 after extensive reworking and is dedicated to showcasing the importance of Amsterdam’s maritime history. During the 17th-century Golden Age, The Netherlands was one of the richest powers in the world, thanks to its trading wealth and an empire that stretched across the globe. It was a time of great progress in Amsterdam, when the Canal Ring was built and the middle classes grew rich. All this is reflected in interactive and audio-visual displays of model ships, maritime oil paintings, charts, silverware and weaponry; the growth of the fabulously successful Dutch East India Company (Vereenigde Oostindische Compagnie or VOC) is charted and visitors are whisked on a simulated journey through Amsterdam as a piece of cargo. Two now controversial issues that are dealt with sensitively through thoughtful exhibits are the European slave trade and the whaling industry.

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Damrak

Damrak

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Running from Amsterdam Central railway station to Dam Square, The Damrak is often called the "Red Carpet" of Amsterdam. For it is the first site, in all its bustling glory, that visitors see when they exit the train.

The Damrak, as the center of the city, is a bustling thoroughfare, filled with souvenir shops, hotels, and restaurants. Two famous buildings also make their home here: the Beurs van Berlage (the former stock exchange) and the famous mall, the Bijenkorf. From the station, the street ends at Dam Square, site of events and demonstrations of all kinds.

The Damrak is the original mouth of the Amstel River - rak being a reach, or straight stretch of water. In the 19th century, the canal was filled in, except for the canal-boat docks on the east side. Before you reach the Stock Exchange you’ll see a body of water. This is all that remains of the erstwhile harbor. The gabled houses backing onto the water are among the town’s most picturesque.

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Brouwersgracht

Brouwersgracht

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Topping off the western side of Amsterdam’s plush Canal Ring and crossing into the bohemian enclave of the Jordaan, Brouwersgracht is an enticing canal lined with narrow, gabled townhouses and former warehouses with façades that tilt precariously forwards. Connecting the canals of Singel and Singelgracht, it has been voted the prettiest street in the city and its length is home to hundreds of houseboats moored chaotically along the bank. In the 17th century known for its tanners and brewers, the canal has lost little of its tranquil atmosphere even though many of its houses have been converted into luxurious apartments and boutique hotels. It also has some architectural highlights: Brouwersgracht 2 has one of the best examples of 16th-century step gables in the city; the row at Brouwersgracht 188–194 were formerly warehouses storing leather, coffee and spices, and sport a series of identical spout gables dating from the 17th century.

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Red Light Secrets (Museum of Prostitution)

Red Light Secrets (Museum of Prostitution)

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Amsterdam is known for its wide streets, classic museums, and colorful canals. It is also known for its coffeehouse culture and open-minded approach to cannabis and prostitution. Visitors flock to see the city’s Red Light District, where prostitution is legal and very much out in the open. Red Light Secrets, located in the heart of the area, is the world’s only museum dedicated to prostitution — offering an eye-opening glimpse into the profession and its history in Amsterdam.

Housed in a traditional 17th-century canal house, the small museum aims to educate curious visitors without entering a brothel. Full scale replicas of luxury brothel suites, wardrobe displays, interviews with prostitutes about their daily lives, and even the chance to step into a florescent, red-lit window all seek to grant insight. The building itself was once home to an operating brothel, facilitating an authentic experience.

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Amsterdam Canal Ring (Grachtengordel)

Amsterdam Canal Ring (Grachtengordel)

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The first image one conjures up when thinking of Amsterdam is its tranquil canals. Three rings of canals, lined by elaborately decorated merchants' residences and warehouses built in the 17th century, the Dutch "Golden Age", give the city its iconic and easygoing image. In fact, 90 islands were created when the canals were built, and they’re all connected by hundreds of charming bridges. The best-known canals form the central Grachtengordel (Canal Belt). To the wandering visitor, they’re like lifelines because the subtle turns in the center can throw your inner compass out of whack. The semicircular canals form a huge ring, cut by canals radiating from the middle like spokes on a wheel. Starting from the core, the major semicircular canals are the Singel, Herengracht, Keizersgracht, and Prinsengracht. From east to west, the major radial canals are Brouwersgracht, Leidsegracht, and Reguliersgracht.

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A’dam Lookout

A’dam Lookout

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Get a look at Amsterdam from a different vantage point at the A'DAM Tower's observation deck, known as the A’dam Lookout. Twenty-two floors up, visitors are treated to an unrivaled view of one of the world's most iconic cities, including its historic center, vibrant port and polder landscape, which was reclaimed from below-sea level by the rerouting of water through Amsterdam's famous canals.

A'DAM Tower boasts a 360-degree sky deck and an indoor panorama deck, allowing travelers to view the city from all angles no matter the weather conditions. Inside the tower is a selection of bars, restaurants and even a nightclub and a hotel, plus an interactive exhibition covering Amsterdam's history and culture. Although the tower may look new, it first opened in 1971 before undergoing a complete refurbishment in 2016, with the addition of a massive swing that sends thrill-seekers careening back and forth over the top edge (thankfully, in a full-body harness).

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Singel Canal

Singel Canal

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This slow, winding canal served as a moat around Amsterdam before the capital city expanded in 1585. Today, Singel has become a top attraction thanks to scenic passes and easy access to a number of Amsterdam’s most popular neighborhoods, including the infamous Red Light District.

Travelers looking to explore the Singel can peruse Bloemenmarkt—a well-known flower market that’s comprised of floral-filled boats floating between Koninsplein and Muntplein squares. And a trip along the canal will take travelers past architectural masterpieces from the Dutch Golden era, including iconic houses, the Munttoren tower and the library of the University of Amsterdam. A stroll along the Singel is the perfect way to enjoy an early spring day while taking in the sites, culture and history of one of the Netherlands most favorite cities.

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Amsterdam Central Station

Amsterdam Central Station

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Located in the center of the city, Amsterdam Central Station is the largest railway station in the Netherlands, as well as the most visited national heritage site in the country. Used by more than a quarter of a million passengers every day, it is a hub for both national and international train services. It has also been continuously under construction for more than a decade due to the development of the North-South Metro line, which should finally open fully in 2017.

Built upon three artificial islands, the station was designed by the Dutch architect Pierre Cuypers, who also designed the famous Rijksmuseum. The similarity is apparent in the Gothic/Renaissance Revival façade of the station, which features two turrets and a variety of ornamental details. First opened in 1889, the station is within walking distance of many popular tourist sights, including the Royal Palace, the Anne Frank House and the Red Light District.

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Heineken Experience

Heineken Experience

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A visit to the old Heineken brewery is paramount to brew-worshipers and beer lovers. You will learn the history of the Heineken family, find out how the logo has evolved, and follow the brewing process from water all the way through to bottling. Along the way you can watch Heineken commercials from around the world, join a Heineken bottle on its life's journey and drive a virtual dray horse.

Inside the brewery are fermentation tanks, each capable of holding a million glassfuls of Heineken, as well as vintage brewing equipment and tall malt silos. Unique attractions make the Heineken Experience a fun trip. You can see and feel what it’s like to be Heineken beer bottle, or take a (simulated) ride on an old brewery dray-wagon, pulled by Shire horses on a video screen in front of you. The ride rattles and rolls you through a short tour of Amsterdam.

If all this gets to be too much fun, you can wind down at the free “tasting” sessions at the end of your visit.

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Rembrandt House Museum (Museum Het Rembrandthuis)

Rembrandt House Museum (Museum Het Rembrandthuis)

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Situated in the former home of the renowned Dutch painter and etcher, Rembrandt Van Rijn, the Rembrandt House Museum, boasts an illustrious history with world famous paintings like the ‘Night Watch’ created between its walls.

The building in Jodenbreestraat, Amsterdam, was purchased by the man himself back in 1639 and he lived there with his wife Saskia and son Titus for 20 years, before being declared bankrupt in 1656. Today, the rooms have been reconstructed to their original condition and form part of the museum.

A tour of the Rembrandt House showcases an almost complete collection of artworks (over 250 graphic prints), alongside exhibits on the life and times of the iconic artist and his renowned painting techniques. The printing studio, where a fully working traditional printing press demonstrates how Rembrandt made his famous etchings, is one of the most interesting rooms, but the kitchen, showrooms and bedrooms are all also open for exploration.

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New Church (Nieuwe Kerk)

New Church (Nieuwe Kerk)

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One of Amsterdam’s most striking churches, situated on the central Dam Square next door to the Royal Palace, the Nieuwe Kerk, or New Church, maintains its status as the Netherlands’ most prestigious church. Since 1814 the church has hosted the inauguration of Dutch monarchs including the reigning Queen Beatrix, who also chose the church for her heir’s 2002 marriage ceremony. The church also houses the Royal Crypt, and a burial site for Dutch naval heroes, including the famous Dutch admiral Michiel de Ruyter and Commodore Jan Van Galen.

First built at the turn of the 15th century, the original building was burnt to ashes in the 17th century before being faithfully reconstructed in its original early Renaissance and Gothic style, including its magnificent bell tower. Today, the church is one of the city’s most beloved monuments and, although no longer used for public services, is a popular exhibition space, hosting a number of temporary art and history events.

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